About Us

As a frequent visitor to beautiful Door County in the late 80’s, our founder, Carol saw a real need for a quality clothing store in Sturgeon Bay. In 1990 she left her job as a buyer for Marshall Fields in Chicago and opened Wilkins and Olander’s doors.

As our resort store took off, W&O’s reputation for stellar customer service and unique quality clothing grew. In 1999 our online store launched in an effort to keep in touch with seasonal customers. Little did we know how vital online shopping would become!

Every season our goal is to continue to offer fun, updated - traditional looks, unique gifts, and on-trend accessories.  In addition you will find the most adorable gifts for newborn-toddler ages. 

We truly listen to our customers... In 2019,  after hearing many request we added a large selection of Door County apparel & gifts to our mix. 

Some of our specialty lines include Angel Dear, Ampersand Ave, Barefoot Dreams, Birkentstock, Carve Designs, ENewton Designs,  Judy Blue Jeans, Kut From The Kloth, Life is Good, LuLu B, Spartina, Tribal & Taos Footwear.

Wilkins & Olander remains a women-owned and run business, proudly based in Sturgeon Bay, WI .  We continue to focus on bringing fashion, positivity, and community to our customers. Our vision at W&O is to be the boutique that inspires women to feel & achieve their best. 
Cheers to 35 Years!

 We invite you to visit our store in Historic Downtown Sturgeon Bay or shop small with us online.

Storefront Hours

Sunday 10:00AM - 4:00

Monday-Saturday 9:30-5:30